Holographic HUD is Here!

Jaguar Land Rover has officially incorporated a head-up display for their lineup of vehicles, except that this isn’t your typical run-of-the-mill HUD.   Say hello to holographics!  HUD3

Cambridge researchers have developed a new type of head-up display for vehicles which is the first to use laser holographic techniques to project information such as speed, direction and navigation onto the windscreen so the driver doesn’t have to take their eyes off the road.  According to the researchers behind the technology, it is another step towards cars which provide a fully immersive experience and will eventually even improve safety by monitoring driver behavior.

Cars can now park for us, help us from skidding out of control, or even prevent us from colliding with other cars.  The holographic HUD technology will provide better color, brightness and contrast than other systems, but in a smaller, lighter package.

Most of the HUDs in passenger cars display information that be seen on the dashboard, including speedometer and tachometer and navigation information. Some models also display night vision information.

Lee Skrypchuk, Human Machine Interface Technical Specialist at Jaguar Land Rover, said: “The development of a laser holographic HUD presented a number of technical challenges but also a number of benefits including small package size, high optical efficiency, wide color gamut and cross platform compatibility.  Incorporating a laser holographic light engine was a true world first application of technology for Jaguar Land Rover and I’m delighted that the technology has worked so well in our vehicles.”HUD

If you would like to learn more about holographic HUD, feel free to call or stop by  Land Rover Dallas and one of our friendly and team members will happily assist!

Land Rover Dallas
11400 North Central Expressway DallasTX75243 USA 
 • 214-691-4294

JLR Presents The 2016 Invictus Games!

Land Rover Dallas is pleased to announce that JLR will be the presenting partner for the 2016 Invictus Games that will be held at the ESPN Wide World of Sports Complex at Walt Disney World in Orlando, Florida from May 8th-12th!

In addition to providing financial backing for the games, Land Rover is also committed to helping former military service members transition into civilian careers, as well as providing work placement rehabilitation programs for injured service members.  JLR was the presenting partner for the 2014 Games in London, and with their pledge to once again support the Invictus Games, they have demonstrated a commitment to service members and veterans from all of the participating nations.

“Jaguar Land Rover is immensely proud to be the Presenting Partner of the 2016 Invictus Games here in the United States,” said Joe Eberhardt, President & CEO, Jaguar Land Rover, North America. “We strongly believe that there is a close alignment between our company’s values and the passionate, unstoppable, determination of armed forces veterans. Our goal, in partnership with the Invictus Organization, is to continue to inspire and encourage injured and wounded military personnel.”

The Invictus Games Orlando will bring together more than 500 competitors from over 15 nations to compete in 10 sports: archery, cycling, indoor rowing, sitting volleyball, swimming, track and field, powerlifting, wheelchair basketball, wheelchair rugby, and wheelchair tennis.  The 2014 Games saw crowds of 65,000 cheer on over 400 competitors, as millions more tuned in to witness their achievements on television.  With the Orlando Games in 2016, the Invictus spirit will continue to spread internationally for many years to come!