Creative Spaces

In an interesting new study conducted by Land Rover, it turns out that comfortable seating, natural light and the absence of noise are the most crucial factors in encouraging creative thought.  creative

The report, carried out by Land Rover with organizational psychologist Sir Cary Cooper and the Institute of Directors, questioned over 900 global CEOs, directors and high-level managers to assess the optimum environment for inspiring creative ideas.

It found that 84% of business leaders believe their environment is important for enabling creative thought. Beyond the top 3 physical factors, respondents listed fresh air (23%), a feeling of space (18%) and natural materials (wood, leather etc.) (5%) as being vital for a creative environment, whilst being in comfort (64%), having time to think (61%) and not feeling stressed (41%) were seen as the required psychological conditions for having the best ideas.

“The findings of this study suggest that cars present an opportunity for both the right psychological and the right physical conditions for creativity,” says Cooper. “Creative thoughts will often come to us at a time when we least expect them – when we are relaxed or not thinking about a problem. Experiments have shown that when dopamine is released into our brains from habitual or instinctive distractions, such as driving a car, we are more able to allow our brains to be creative.”

Land Rover’s study shows that catching up on emails is the second most popular business activity in the car (39%) followed by working on urgent tasks (34%). “Email overload is the biggest cause of productivity damage for the UK workforce,” says Cary. “Perhaps those Executives who are using their time in the car to work on emails might find benefits using the time and environment for reflection and thought instead.”creat

This flexibility to work from almost any location continues to increase in line with developments in technology, with connectivity being a key driver. The 3G connectivity of the InControl system seen in Range Rover is just one example of this in action.

For Cary Cooper, the key learning of the study is that, wherever Executives choose to do their work, for them to truly flourish it is vital that their surroundings are conducive to creative thought.

 

Land Rover Dallas
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Land Rover – Reaching For The Stars

Land Rover was extremely proud and thrilled to assist Virgin Group founder Sir Richard Branson unveil Virgin Galactic’s new SpaceShipTwo at a special reveal and naming ceremony at their Mojave Air and Space Port base in California!galac

A Range Rover Autobiography, the pinnacle of premium SUV luxury, took centre stage at the global reveal, towing out the new SpaceShipTwo – officially christened VSS Unity  – in front of the world’s media, special guests and a group of Virgin Galactic’s “Future Astronauts”.

Guests at the unveiling ceremony including Virgin Galactic’s stakeholders, VIP guests and Future Astronaut customers, watched on as Sir Richard arrived in the Range Rover and the new SpaceShipTwo made its global debut. The event also marked the special official naming moment of the new SpaceShipTwo, with Stephen Hawking announcing the name VSS Unity via a specially recorded message.

Announced in April 2014, the tow-out of VSS Unity by a Range Rover Autobiography marks the latest milestone in the partnership between the two pioneering brands; a partnership based around a strong British heritage and a true spirit of adventure, but underpinned by a desire to push the boundaries of technical innovation.

A fleet of Land Rover vehicles currently provides valuable support for the Virgin Galactic team at its base in Mojave, and will be an important part of its commercial operations for future astronauts at Spaceport America in New Mexico.gal

Stephen Attenborough, Commercial Director at Virgin Galactic said: “Since our partnership began in April 2014, Land Rover has become an integral part of the team’s day to day operating environment in Mojave. Therefore it was fitting that the Range Rover Autobiography took a starring role in today’s events as our new SpaceShipTwo, Unity, made its global debut. We’re looking forward to more collaboration across the business including STEM programs as well as engineering, design and product initiatives.”

Both Land Rover and Virgin Galactic run highly regarded community relations and STEM education programs, which encourage young people to aspire to a future in science, technology, engineering and mathematics.

The 2016 DFW Auto Show!

So it looks as though Land Rover will once again be hypnotizing and mesmerizing the masses at the infamous DFW Auto Show taking place March 16-20th at the Kay Bailey Huchison Convention Center in downtown Dallas!

One of the most anticipated annual events in the Metroplex, the DFW Auto Show is the ideal opportunity for consumers to compare styling and pricing of every major line make under one roof in just a few hours. The DFW Auto Show was conceived in 1982, and now boasts more than half a million square feet of new cars, trucks and SUVs, including an impressive collection upcoming Land Rovers.

An outdoor Ride & Drive event once again will take place at this year’s DFW Auto Show. Visitors will have the opportunity to get behind the wheel of some of their favorite cars, trucks and SUVS from a variety of manufacturers. The event will take place at various locations outside of the Kay Bailey Hutchison Convention Center.     Hours for the outdoor Ride & Drive event are: 10 a.m. to 6 p.m. Friday through Sunday, March 18-20.

The DFW Auto Show also provides an extreme shopping experience for attendees in the Allied Exhibit area, where guests will enjoy dozens of different booths from a variety of venders througout the auto industry.

Ticket pricing is as follows:  $12 for adults, $5 for senior citizens 65 and older, $5 for children 6 to 12 years old.  Children 5 and under admitted free.

We look forward to seeing you at the prestigious DFW Auto Show, as well as at Land Rover Dallas soon!