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Land Rover is launching a wholly owned subsidiary aptly named InMotion, which it describes as “a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges.”  In other words, it’s a so-called mobility company that will handle ways to get around such as car sharing, ride sharing, and so on.carr

JLR owns InMotion, but the company acts independently from the automaker. “As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands,” Adrian Hallmark, JLR’s Group Strategy Director, said in a statement.

The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions.  InMotion hasn’t provided too many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services.car

JLR says that it will first start collecting information from people from different walks of life across the world about the kind of travel and transport issues that they face.   It will later carry out an in-depth analysis and the insights from the analysis can lead to some real-world experiments and multiple approaches which can be effective in solving those transport and travel issues.  The next stage is to develop a business and technology platform upon which the solution can be developed and launched.   Jaguar Land Rover says that it is confident about this approach as it allows to build engaging and relevant services.

Establishing InMotion shows just how Land Rover goes above and beyond, and how they won’t be left behind when it comes to the current trends in the auto industry.

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The Discovery SVX

JLR’s Special Vehicle Operations is about to give the Discovery extreme off-road capabilities, and turn some serious heads.svx2

The all-new Discovery 5 is expected to be revealed later this year, with SVO’s so-called Land Rover Discovery SVX version going on sale 12-18 months later.

While it is believed that an even more luxurious version of the Range Rover is under development without the Sport SVR’s focus on performance upgrades, the next launch is reported to be the Discovery SVX, so that the SVO division — which has yet to even formally open its headquarters — can showcase its capabilities across the full range of its brief.

SVO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.

“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.”

Sources have previously suggested that Land Rover is eager to use SVO tuning of the Discovery to showcase its technical as well as mechanical ability.svx

Edwards conceded that the business case for SVX models was not as clear as for luxury and performance models, but added: “The opportunity might be different from a market perspective, but it is obvious from a Land Rover perspective. From an emotional perspective it is pressing that we do an SVX.”

The Discovery SVX’s core markets are expected to be in the Middle East and in the snowbelt of the US, plus in countries with more extreme terrains, such as Australia and South Africa.

Edwards’ comments make it almost certain that a next-generation Defender SVX will also be built, pushing beyond even the off-road boundaries of the Discovery SVX.

Reaching New Heights

Land Rover, along with Virgin Group founder Sir Richard Branson, recently unveiled Virgin Galactic’s new SpaceShipTwo at a special reveal and naming ceremony at their Mojave Air and Space Port base in California.space

The opulent Range Rover Autobiography took center stage at the global reveal, towing out the new SpaceShipTwo in front of the world’s media, special guests and a group of Virgin Galactic’s “Future Astronauts”.

Guests at the unveiling ceremony including Virgin Galactic’s stakeholders, VIP guests and Future Astronaut customers, watched on as Sir Richard arrived in the Range Rover and the new SpaceShipTwo made its global debut. The event also marked the special official naming moment of the new SpaceShipTwo, with Stephen Hawking announcing the name VSS Unity via a specially recorded message.

The tow-out of VSS Unity by a Range Rover Autobiography marks the latest milestone in the partnership between the two pioneering brands; a partnership based around a strong British heritage and a true spirit of adventure, but underpinned by a desire to push the boundaries of technical innovation.

A fleet of Land Rover vehicles currently provides valuable support for the Virgin Galactic team at its base in Mojave, and will be an important part of its commercial operations for future astronauts at Spaceport America in New Mexico.

Land Rover’s partnership with Virgin Galactic celebrated as Range Rover Autobiography tows new spaceship VSS Unity at global reveal and naming event with Sir Richard Branson at the Mojave Air and Space Port, California, USA

Stephen Attenborough, Commercial Director at Virgin Galactic said: “Since our partnership began in April 2014, Land Rover has become an integral part of the team’s day to day operating environment in Mojave. Therefore it was fitting that the Range Rover Autobiography took a starring role in today’s events as our new SpaceShipTwo, Unity, made its global debut. We’re looking forward to more collaboration across the business including STEM programs as well as engineering, design and product initiatives.”

Both Land Rover and Virgin Galactic run highly regarded community relations and STEM education programs, which encourage young people to aspire to a future in science, technology, engineering and mathematics.