El Primero Velar

In celebration of the new Range Rover Velar, Swiss watchmaker, Zenith, and Land Rover have released the second product of their long-term partnership, the Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.

“The Range Rover Velar brings a new dimension of modernity, elegance, and a touch of glamour to the Range Rover family,” Gerry McGovern, Land Rover Chief Design Officer, said. “The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”

The El Primero Velar has a custom ceramised aluminum case and a beat movement of 36,000 vibrations per hour. It has a 42mm case that is finished in burnished copper (another trait of the Range Rover Velar) and a brushed slate gray dial. The El Primero Velar has three chronograph sub-dials, a winding crown with two push pieces, and a date indicator at six o’clock. On the underside of the watch you will see the Range Rover and Velar names engraved.

The El Primero Velar has a new strap that was co-developed by both brands. The strap is rubber that is coated in dark gray diamond-perforated calfskin. The calfskin is the same leather that is featured in the Range Rover interiors. The clasp is triple folding in DLC-treated titanium.

“Zenith stands for art, tradition, culture, and precision timekeeping. It is essential that we preserve these qualities, as they all belong to our more than 150-year-old DNA,” Jean-Claude Biver, Zenith CEO and President of LCMH Watch Division, said. “The Chronomaster El Primero Range Rover Velar shows how both companies share a determination to find a harmonious way of connecting our tradition to the future, while showing respect for our iconic products.”

The El Primero Velar befits the Velar nameplate perfectly by utilizing the elegant simplicity, sophistication, and refinement of the new Land Rover Range Rover Velar.

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Introducing the Range Rover Velar

Land Rover is excited to announce the newest member of the Range Rover family, the Range Rover Velar! The Range Rover Velar, a mix between the Range Rover Evoque and Range Rover Sport, is a mid-size luxury SUV that sports a sleek new design, incredible capability, and all-new technology.

The purity of the Range Rover Velar’s design is unrivaled. The interior is optimized for plenty of space, and the body is constructed from a stiff and lightweight aluminum-intensive body structure. The first edition models are available in three different colors; Silicon Silver, Flux Silver, or Corris Gray. 

The Range Rover Velar also debut’s Land Rover’s new InControl infotainment system, Touch Pro Duo. The new system uses two 10-inch high-definition touch screens. This improves functionality and intuitive operation.

Additional technologies available for the Range Rover Velar are the All-wheel drive with Intelligent Driveline Dynamics, an optional active locking reaLr differential, Terrain Response, All Terrain Progress Control, Low Traction Launch, Hill Descent Control, and Gradient Release Control.

The Range Rover Velar will have the towing capacity of up to 5,500 lbs in six-cylinder models that have the Advanced Tow Assist function.

Three engines will be available for the Range Rover Velar: 180HP 2.0-liter Ingenium diesel 4-cylinder, 247HP 2.0-liter gas Ingenium 4-cylinder, and 380HP supercharged 3.0-liter gas V6 engine. All engines will have 8-speed ZF transmission and all-wheel drive standard.

The Velar First Edition will only have about 500 vehicles available in the United States and will be sold for one model year only. This model will be equipped with the 380HP 3.0-liter V6 petrol engine, full extended leather interior, copper weave carbon fiver trim finisher, Windsor leather seats finished in two tone Light Oyster/Ebony, a 1,600W Meridian Signature Sound System, and special 22-inch Split-Spoke wheels with diamond-turned finish.

The Range Rover Velar will go on sale in the United States later this year and will be priced starting at $49,900.