This marks the first time in the survey’s history that an SUV has earned the top score. In addition, Land Rover as a brand climbed from sixth to fourth place for 2013.
The 18th annual APEAL study, which stands for Automotive Performance, Execution, and Layout, surveyed over 83,000 drivers regarding performance, style, efficiency and more. The results for each model were used to assign it an APEAL score on a 1,000-point scale.
“It’s a fantastic achievement for the fourth generation Range Rover to be ranked highest in the J.D. Power 2013 APEAL Study,” says Kim McCullough, Brand Vice President, Land Rover North America. “This underscores the investment being made to innovation and engineering across the Land Rover product portfolio and into making this vehicle the most refined, most capable Range Rover ever.”
The newly refined 2013 Range Rover takes luxury and performance to a whole new level, boasting improved driving capabilities both on and off road, a lighter chassis and impeccable styling and comfort. The all new Range Rover was launched last October and has since received over 20 awards and accolades globally to date.