Maurice Wilks – Land Rover Heritage

Land Rover’s rich heritage is a massive part of what makes it so great. Without their heritage, Land Rover would not be able to develop award winning luxury vehicles with incredible performance.

Maurice Wilks (1904 – 1963) and his brother created the first Land Rover over 60 years ago. Maurice was married and had three children. Stephen Wilks, the youngest son of Maurice Wilks, remembers growing up with the Land Rover years ago.

“An early memory I have is going up to Anglesey where we had a sort of holiday cottage and a farm up there. I remember those years, the Land Rover was always a part of our holiday, and that’s a very strong memory for me,” Stephen says.

“We’d take picnics with it. We’d go sometimes through the dunes. The Land Rover was persuaded to negotiate this stream at one point, which was always very bumpy, and my father used to have to make it charge into it. So, we all hung on tight and the Land Rover went whooshing through. All the mud would splay up everywhere.”

Stephen also spoke about how his father would have been so proud and excited about the advancements in technology in vehicle design, especially in the Land Rover.

“He loved innovation. He was always looking ahead at the latest things that were coming out, and to see the modern Land Rover with its onboard computers and the changes that have been made from the Series 1 to what you get now, that would have been a great interest to him, and he’d always be really at the forefront of that trying to develop it further. He was always a man that looked to the future.”

Maurice Wilks started working at the Rover Company in 1930 as chief engineer. In 1946, he was made technical director, and in 1960 he was given the job of managing director. Finally in 1962, just a year before passing away, he was made chairman.

Maurice Wilks is just one part of Land Rover’s rich heritage. His contributions to the Rover Company, and the production of the Land Rover, continue to live on through his legacy.

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Jaguar Land Rover Highlights Women in STEM Field

In celebration of International Women’s Day in March, Jaguar Land Rover released some new images and announced their partnership with Getty Images, a world leader in visual communication, to highlight the need for more realistic representations of women in STEM roles.

The images of women in STEM roles people usually find are dated and do not properly represent the variety and excitement these women experience in their careers. Jaguar Land Rover and Getty Images are striving to change that. Studies have shown that people searching for photos of women in STEM has risen by 526% in the past year.

“We have always championed women in the car business and are committed to inspiring more girls and women to consider careers in engineering and manufacturing,” Fiona Pargeter, Jaguar Land Rover Global PR Communications Director, said. “Our female workforce has grown from 9% to 11% over the past four years due to our focused STEM initiatives. But this is still far too low – businesses being proactive about using realistic imagery is one of the many ways that we can attract the bright minds we need into STEM careers.”

Jaguar Land Rover and Getty Images released pictures on March 8, 2017, International Women’s Day, of female Jaguar Land Rover employees in roles from aerodynamics to audio and cyber engineering. In addition to properly portraying women in STEM roles, Jaguar Land Rover and Getty Images hopes these pictures help to encourage women to apply for STEM jobs as well.

“Here at Jaguar Land Rover we need the diversity of skills that women bring to ensure we thrive and maintain our competitive edge for years to come,” Michelle Mortiboys, Vehicle Line Director, Jaguar Land Rover, said. “It is well known that gender diversification in business is not just healthy culturally but also propels progressiveness and innovation. Our partnership with Getty Images is not just about recruiting women into engineering, it’s a small part of the work that needs to be done to upscale female employees in the automotive sector as a whole.”

Discovery Assists with Montana River Trip

Photographer, Alex Strohl, intends to make Montana his “permanent” home. Strohl is a travel and adventure photographer with nomad-like tendencies. However, Strohl and his partner, Andrea, fell in love with Montana’s natural beauty and serene winters and decided to put down some roots. A cabin built in Montana’s picturesque countryside is the perfect location for this duo to rest and relax after they come home from their adventures.

However, construction on the cabin came to a halt due to the harsh winter, so Strohl, his cousins, James Byrd and Isaac Johnston, and photographer buddy, RJ Bruni, packed up Strohl’s Land Rover Discovery Sport with the intent of paddling the North Fork of the Flathead River.

“Put simply, the Discovery Sport made the trip happen,” Strohl said. “Just getting to our departure point in peak winter weather was a challenge. The road is unpaved, not always losses and lightly traveled. It carried us with all of our gear and our canoe to the river. We forged a path through the deep snow to the edge of the river so we could unload everything near the water.”

The first day of the winter river trip ended up being more grueling than they thought. Near the beginning they ran into a logjam they had to hike around, and then an ice jam (ice spanning the entire width of the river) a few miles later. Since the first part of the river took longer than they thought, the sun set before they reached their campsite.

The second day of the winter river trip gave the adventurers a break, no ice in sight! They enjoyed a leisurely day of canoeing and lunch on the water. Finally, they paddled to the pickup spot. Andrea had the Land Rover Discovery Sport waiting to get the friends and their gear.

No doubt, this trip would not have been possible had it not been for the Land Rover Discovery Sport and its unrivaled ability to excel on all terrains.

Jaguar Land Rover Partners with CloudCar

Jaguar Land Rover is committed to developing their vehicles with the latest technology and continuing to strive for excellence in the future. Recently, Jaguar Land Rover and Ford have been testing vehicles that can “talk” to one another.

Jaguar Land Rover hopes that by creating cars that communicate with each other, accidents will be eliminated and drive time will be cut down.

Vehicles that can “talk” to one another will be able to tell other cars their braking status, steering-wheel position, speed, which land they are in, and other data. Vehicles will be so in tune that you will not need to worry about accidents.

Over the next few years, Jaguar Land Rover plans to manufacture more than 100 vehicles to be used as research to further the technology needed for communicating cars.

One of the ways Jaguar Land Rover is moving forward with this project is by partnering with CloudCar. CloudCar is a developer of connected driver experiences, based in Palo Alto, California. The cloud services platform allows car manufacturers to use its capability by using machine-learning capabilities tied to various sensors in the car.

“This represents an important step in developing connected car technology,” Hanno Kirner, Executive Director of Corporate Strategy, Jaguar Land Rover, said. “CloudCar has been working with premium manufacturers on some of the most exciting opportunities and challenges in the fields of machine learning and infotainment. This investment is integral to Jaguar Land Rover’s vehicle technology program: but the program also presents an invaluable opportunity for other automotive manufacturers to get involved. The eventual need to integrate into the car hundreds of driver-focused global cloud services and content means this platform is an excellent example were cooperation between OEMs can improve outcomes for customers, as well as reducing costs.”

Jaguar Land Rover is planning to include the next-generation CloudCar platform in the Jaguar I-PACE, its first fully electric model.

El Primero Velar

In celebration of the new Range Rover Velar, Swiss watchmaker, Zenith, and Land Rover have released the second product of their long-term partnership, the Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.

“The Range Rover Velar brings a new dimension of modernity, elegance, and a touch of glamour to the Range Rover family,” Gerry McGovern, Land Rover Chief Design Officer, said. “The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”

The El Primero Velar has a custom ceramised aluminum case and a beat movement of 36,000 vibrations per hour. It has a 42mm case that is finished in burnished copper (another trait of the Range Rover Velar) and a brushed slate gray dial. The El Primero Velar has three chronograph sub-dials, a winding crown with two push pieces, and a date indicator at six o’clock. On the underside of the watch you will see the Range Rover and Velar names engraved.

The El Primero Velar has a new strap that was co-developed by both brands. The strap is rubber that is coated in dark gray diamond-perforated calfskin. The calfskin is the same leather that is featured in the Range Rover interiors. The clasp is triple folding in DLC-treated titanium.

“Zenith stands for art, tradition, culture, and precision timekeeping. It is essential that we preserve these qualities, as they all belong to our more than 150-year-old DNA,” Jean-Claude Biver, Zenith CEO and President of LCMH Watch Division, said. “The Chronomaster El Primero Range Rover Velar shows how both companies share a determination to find a harmonious way of connecting our tradition to the future, while showing respect for our iconic products.”

The El Primero Velar befits the Velar nameplate perfectly by utilizing the elegant simplicity, sophistication, and refinement of the new Land Rover Range Rover Velar.