In celebration of the new Range Rover Velar, Swiss watchmaker, Zenith, and Land Rover have released the second product of their long-term partnership, the Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.
“The Range Rover Velar brings a new dimension of modernity, elegance, and a touch of glamour to the Range Rover family,” Gerry McGovern, Land Rover Chief Design Officer, said. “The Chronomaster El Primero Range Rover Velar, created with these very same principles, comes with a bloodline like no other and is refined for every occasion. It will stir the emotions.”
The El Primero Velar has a custom ceramised aluminum case and a beat movement of 36,000 vibrations per hour. It has a 42mm case that is finished in burnished copper (another trait of the Range Rover Velar) and a brushed slate gray dial. The El Primero Velar has three chronograph sub-dials, a winding crown with two push pieces, and a date indicator at six o’clock. On the underside of the watch you will see the Range Rover and Velar names engraved.
The El Primero Velar has a new strap that was co-developed by both brands. The strap is rubber that is coated in dark gray diamond-perforated calfskin. The calfskin is the same leather that is featured in the Range Rover interiors. The clasp is triple folding in DLC-treated titanium.
“Zenith stands for art, tradition, culture, and precision timekeeping. It is essential that we preserve these qualities, as they all belong to our more than 150-year-old DNA,” Jean-Claude Biver, Zenith CEO and President of LCMH Watch Division, said. “The Chronomaster El Primero Range Rover Velar shows how both companies share a determination to find a harmonious way of connecting our tradition to the future, while showing respect for our iconic products.”
The El Primero Velar befits the Velar nameplate perfectly by utilizing the elegant simplicity, sophistication, and refinement of the new Land Rover Range Rover Velar.