Holographic HUD is Here!

Jaguar Land Rover has officially incorporated a head-up display for their lineup of vehicles, except that this isn’t your typical run-of-the-mill HUD.   Say hello to holographics!  HUD3

Cambridge researchers have developed a new type of head-up display for vehicles which is the first to use laser holographic techniques to project information such as speed, direction and navigation onto the windscreen so the driver doesn’t have to take their eyes off the road.  According to the researchers behind the technology, it is another step towards cars which provide a fully immersive experience and will eventually even improve safety by monitoring driver behavior.

Cars can now park for us, help us from skidding out of control, or even prevent us from colliding with other cars.  The holographic HUD technology will provide better color, brightness and contrast than other systems, but in a smaller, lighter package.

Most of the HUDs in passenger cars display information that be seen on the dashboard, including speedometer and tachometer and navigation information. Some models also display night vision information.

Lee Skrypchuk, Human Machine Interface Technical Specialist at Jaguar Land Rover, said: “The development of a laser holographic HUD presented a number of technical challenges but also a number of benefits including small package size, high optical efficiency, wide color gamut and cross platform compatibility.  Incorporating a laser holographic light engine was a true world first application of technology for Jaguar Land Rover and I’m delighted that the technology has worked so well in our vehicles.”HUD

If you would like to learn more about holographic HUD, feel free to call or stop by  Land Rover Dallas and one of our friendly and team members will happily assist!

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Land Rover Dallas
11400 North Central Expressway DallasTX75243 USA 
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