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Land Rover is launching a wholly owned subsidiary aptly named InMotion, which it describes as “a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges.”  In other words, it’s a so-called mobility company that will handle ways to get around such as car sharing, ride sharing, and so on.carr

JLR owns InMotion, but the company acts independently from the automaker. “As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands,” Adrian Hallmark, JLR’s Group Strategy Director, said in a statement.

The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions.  InMotion hasn’t provided too many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services.car

JLR says that it will first start collecting information from people from different walks of life across the world about the kind of travel and transport issues that they face.   It will later carry out an in-depth analysis and the insights from the analysis can lead to some real-world experiments and multiple approaches which can be effective in solving those transport and travel issues.  The next stage is to develop a business and technology platform upon which the solution can be developed and launched.   Jaguar Land Rover says that it is confident about this approach as it allows to build engaging and relevant services.

Establishing InMotion shows just how Land Rover goes above and beyond, and how they won’t be left behind when it comes to the current trends in the auto industry.

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