Spotify and Land Rover Partner to Launch In-Car App

Land Rover vehicles equipped with InControl Apps now have the customizable Spotify app that brings a unique streaming experience with playlists based on listening habits.

Spotify partnered with Land Rover to create a new twist on in-car entertainment with personalized music choices.

“With Spotify at over 100 million subscribers, a sizable portion who drive Land Rovers, we recognized that this app was at the top of our customers’ wish list, ” said Peter Virk, Director of Connected Technologies. “Our goal of bringing Spotify to the applications was to create the best possible in-vehicle experience.”

After a year of collaborative efforts between Land Rover and Spotify, the design teams were able to bring an immersive suite of options with familiar use settings.

The playlist interface is the same as the Spotify phone application, which makes it easy for drivers to recognize how it flows. In order to minimize inside distractions, there is a horizontal swipe function that users can easily scroll through without taking their eyes off the road.

Music lovers can appreciate the deep learning function exclusive to Spotify that remembers listener habits and creates new ‘Just for You’ playlist with personally selected tracks. Users save time when scrolling through music because the hits are preselected for their preferences.

The teams at Land Rover and Spotify took into account a major concern for drivers in rural areas: low signal issues. The Spotify app has an Offline mode that conveniently pre-loads music and will play the downloaded tunes if there is a poor internet signal.

Among the pre-launch users of the app included Rapper Example and Kaiser Chief’s Ricky Wilson. The two testers went head to head in a musical battle with playlists of their favorite songs.

Want to check out the Spotify in-car experience and explore other features of Land Rover vehicles? Contact us at Land Rover Dallas to learn more!


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