SVO Premium Paint Palette

If you are looking for a car to customize with your choice of premium paint color, look no further than a Land Rover. Land Rover has built a brand new facility that will deliver cars with almost limitless paint options. Customers will be able to select any color and any finish.

This facility was built based on the principals of technology, craft, and environment. By using state of the art equipment, expert technicians, and a sustainable environment, vehicles are treated with the utmost care and detail.

At the Special Vehicle Operations paint facility, Land Rover is always striving to offer more advanced paint technologies. This is implemented in many ways, including duo tone finishes and ChromaFlair.

Duo tone adds to the individuality and customization of the vehicle. Customers can choose complementing colors to really refine and personalize.

The ChromaFlair finish adds to the customers’ personal tastes. This finish includes pigments that exhibit a wide range of hue. This gives vibrant colors a color change when you look at it from different angles and in different levels of light.

By using the Special Vehicle Operations Premium Paint Palette, customers are offered greater individuality and appearance. The SVO state of the art paint facility has almost infinite ability to match any color. Their state of the art mixing technology allows customers to request any hue. They are only limited by their imagination.

The vehicle starts in the top notch body shop where it is cleaned thoroughly to pave the way for a perfect paint application. Once the vehicle is cleaned, it is hand sprayed by a master painter to guarantee optimum coverage. Then two cutting edge robots apply a perfect finish across the entire vehicle. This is done with absolute precision, measured down to the last micron.

The vehicle is then dried in the over and then cooled to the correct temperature to make sure the protective top coat will adhere perfectly. Once the clear protective top coat has been applied it is cured in the main oven. Finally, the vehicle enters the audit facility where it is thoroughly checked for an outstanding paint finish and uniformity.

Land Rover Dallas
11400 North Central Expressway DallasTX75243 USA 
 • 214-691-4294

Land Rover BAR to Compete for America’s Cup

Land Rover Ben Ainslie Racing, or Land Rover BAR, was established in 2014. The sailing team is led by Sir Ben Ainslie, arguably the most successful Olympic sailor ever, and made up of some of the best British and international sailors, designers, builders, and racing support.

Mauricio Munoz is a Jaguar Land Rover Performance Engineer. He uses machine learning to analyze performance of Land Rover vehicles. The Land Rover BAR team uses this data and applies it to the systems that manage the electronics and hydraulic systems on the boat.

“Essentially, what we are trying to do is get a better insight of how or why the boat is performing in the way that it is performing and try to find ways to better increase its performance,” Munoz explains, “Basically, what I’m looking for are patterns, combinations of behaviors that the boat has that could potentially give us a clue as to why the boat goes faster in certain conditions. “

“We’re applying machine learning and artificial intelligence, and they haven’t really been applied to this sort of data before. Machine learning at BAR, that’s the cavalry of performance analysis. With machine learning, what you can do is, to save time, instead of having to go out on the water and changing one thing, we can virtually change many things at once. It is absolutely fantastic.”

Implementing this data and improving performance will, hopefully, allow Land Rover BAR to bring home a victory at the America’s Cup.

“It would be really really rewarding if we win the cup now and if we could essentially trace that back to some of the analysis that we did. It is just as much as having a really well trained sailing team as it is to have a boat that’s easy to sail. When you connect the two, I think that’s what is really going to bring it home.”

In-Car Spotify App for Land Rover

Spotify, the world’s largest streaming service, and Land Rover have joined forces to create a unique in-car app! The In-Car Spotify App will be able to be personalized based on user’s preferences really revolutionizing the way you listen to music while you drive!

Spotify and Land Rover spent a year working together to create this new technology. The new In-Car Spotify app’s interface is very similar to the Spotify app on users’ smartphones. This allows familiarity for the user which will eliminate distractions while driving. Users will also have the ability to swipe horizontally to look through menus, also eliminating distractions.

“Spotify has more than 100 million subscribers, a portion of whom drive Land Rovers, so we recognized that Spotify was the top of our customers’ apps wish list. The Spotify design team worked closely with us to create the best in-vehicle experience,” says Peter Virk, Director of Connected Technologies and Apps at Jaguar Land Rover.

Similar to Spotify on a user’s smartphone or computer, the in-car app will have the ability to recognize the user’s listening habits so music is better catered to each individual. Personalized playlists with recommended music can be created for each individual. This saves the user time by eliminating the need to scroll through music.

Ricky Wilson, from the Indie Rock band Kaiser Chiefs, and Elliot Gleave, a singer better known by his Stage name, Example, tested out the new In-Car Spotify App before it was launched and shared a variety of different songs they enjoy listening to while they drive. Speaking on the phone while driving, they both shared what was on their playlists and what their favorite songs to listen to while driving are. These include, but are not limited to, songs from Greenday and Morrissey.

Ricky Wilson and Elliot Gleave’s playlists are available for everyone to listen to on Spotify via the official Kaiser Chiefs and Example profiles.

Grylls Tests New Technology

Land Rover has recently revealed that the All-New Land Rover Discovery will be equipped with Intelligent Seat Fold technology. This will allow the owner to remotely adjust the seats from anywhere in the world, in just 14 seconds. This eliminates the need to manually configure them.

Of course, Land Rover had Bear Grylls test it out. In conjunction with the British Royal Navy Parachute Display Team, Grylls and six members of the British Royal Navy Parachute Team freefell from 13,000 feet at 125 mph. While freefalling, Grylls used his smartphone to configure the seven seats of a Land Rover Discovery.

“I think the heart of Land Rover is all about pioneering adventure,” Grylls says, “you know having that spirit of discovery and going for things.”

Land Rover’s Intelligent Seat Fold technology will allow the owner to completely recline or fold down all five seats in the rear of the Discovery. This new feature will allow owners to configure the seats in their vehicle while doing everyday things. Such as waiting in line at the grocery store, or enjoying a child’s sporting event.

“I think it’s all about doing stuff that is user friendly. The thing is the way to test user friendly is to do it in difficult environments. So that way we say, let’s try to configure a car in freefall. That, for us, is definitely sort of in the right space because you’ve got to be able to concentrate on the important stuff, which is pulling the parachute. This [Intelligent Seat Fold technology] needs to be easy to be intuitive and easy to do. If it’s complicated, then you’re in trouble.”

“The successful part is we did manage to configure this,” Grylls concludes. “The seats did flip down, we opened it up, done, ready to go, ditch the parachutes, in and out of there. So, mission complete.”

The Land Rover Select Certified Pre-Owned Program

new, certified pre-owned luxury SUV dealer, Land Rover Dallas, Dallas, TexasLand Rover Dallas in Dallas, Texas carries the most highly sought after SUVs on the market today, and just because you aren’t buying “new” doesn’t mean you won’t be landing yourself inside an amazing vehicle!   

The Land Rover Select Certified Pre-Owned program features an extensive inventory of Pre-Owned vehicles that have been owned by the perfect pre-owners.  Backed by a 150-Point Inspection, 6-Year/100,000 Limited Warranty and 24/7 Roadside Assistance, you can never go wrong by investing in a Certified Pre-Owned Land Rover.  

Come see us to today to take a test climb in the Certified Pre-Owned vehicle of your choosing, and experience for yourself the perfect combination of luxury, adventure and reliability.

We look forward to seeing you very soon at Land Rover Dallas in Dallas, Texas!