Jaguar Land Rover Steals the Show

Jaguar Land Rover made a splash at the Shanghai Motor Show in Shanghai, China! The Land Rover Range Rover Velar and the Jaguar I-PACE Concept made their Chinese debut.

In 2016, Jaguar Land Rover sold almost 120,000 vehicles in China, Jaguar Land Rover’s largest single market. After being a part of the Chinese market for just over a decade, Jaguar Land Rover has over 200 operational retailers, a Land Rover Experience Center, 10 apprentice training programs, and 3 training academies.

“Jaguar Land Rover is a technology company, creating world-class premium cars. Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept,” Dr. Ralf Speth, Jaguar Land Rover CEO, said. “Jaguar Land Rover constantly pushes the boundaries and this spirit is embodied in both of these vehicles. China is of huge importance to us. It is our largest single market and over the past seven years our success and brand influence have been strong not just in terms of sales but in the facilities we have built here and the jobs we have created.”

The Land Rover Range Rover Velar will be built exclusively in the United Kingdom and will be made of Jaguar Land Rover’s incredible lightweight aluminum intensive architecture. The Range Rover Velar will be powered by the latest ultra-clean UK-built Ingenium engines.

The Jaguar I-PACE is Jaguar’s first concept of a performance SUV. Engineers and designers have worked tirelessly to create a vehicle that does compromise Jaguar’s outstanding luxury or performance. The Jaguar I-PACE Concept promises a long-distance range, incredible performance, and quick charging times.

In addition to the reveal of the new vehicles, Jaguar Land Rover has plans to increase the capacity of their Changshu plant by 70,000 vehicles. They also plan to expand existing facilities (like the body shop) and build a new trim and final shop. Currently, the Jaguar XF Long wheelbase, Land Rover Discovery, and Range Rover Evoque are all built at the Changshu plant.

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You Could Win a Peruvian Off-Road Aventure

Land Rover will be hosting an off-road competition across the United States to win one of four spots on the Land Rover Experience Tour Peru 2017. During this tour, consumers will be able to drive the new Land Rover Discovery on an action-packed six-day off-road expedition through the Peruvian mountains, jungles, and desert.

The first of the four trials has already taken place at Overland Expo West May 12-14 in Flagstaff, Arizona. The last three winners will be selected from trials taking place at three different Land Rover Experience Driving Centers located at the Quail Lodge in Carmel, California; the Equinox Resort in Manchester, Vermont; and the Biltmore Estate in Asheville, North Carolina. The trials will take place between June 1 and August 31 on select weekends. You may only enter each trial once.

“Creating this competition to give consumers the chance to win a trip on the Land Rover Experience Tour taking place in Peru this year, provides an opportunity for us to showcase the unique features of the new Land Rover Discovery and engage with adventure minded individuals at our Experience school locations,” Kim McCullough, Jaguar Land Rover North America, LLC, Brand VP, said.

The winners will travel in pairs of two to Peru for the Land Rover Experience Tour Peru 2017. The first pair of winners will travel from October 28 to November 3 over 500 miles from Cusco, through Machu Piccu, Pitchari, Satipo, and will end their leg of the trip in Huancayo. The second pair of winners will join the tour from November 4 to November 9 from Huancayo and will drive almost 400 miles through the Peruvian mountains and through the desert on the way to Pisco, Peru.

To sign up for one of the last three trials at the Land Rover Experience centers, visit this website beginning June 1.

Land Rover Supports Three-Day Event

The Rolex Kentucky Three-Day Equestrian Event, Presented by Land Rover, took place April 26-29, 2017. This event combines Dressage, Cross-Country, and the Jumping Test.

After the Cross-Country ride only 39 horses were left to compete in the final challenge, the Jumping Test. This year’s jumping course featured a 2017 Range Rover Sport and a 2017 Range Rover Evoque Convertible, set by Richard Jeffrey. This course proved very difficult. Only four competitors finished clear within the time.

Land Rover Ambassador, representing Great Britain, Zara Tindall, had an excellent round on her 16-year-old bay, High Kingdom. One of the last to go, representing France, Maxime Livio rode the fourth and final clear found of the day with his horse, Qalao Des Mers. Germany’s Michael Jung was last to go on his 12-year-old mare, fischerRocana FST. Jung incurred four faults, but was still able to claim the Rolex Kentucky Three-Day Event title for the third year in a row. Livio finished second and Tindall finished third.

“fischerRocana FST is a top horse, the mare fights to hard for me and our partnership is so strong,” Jung said. “She gave me a very good feeling the warm up ring which made me feel good entering the arena. I did not have enough power in the triple combination so I was nervous with two jumps to go! I am grateful for my team and really pleased with the result.”

Phillip Dutton, Olympic bronze medalist, represented the United States on his Irish Sport gelding, Mr. Medicott and finished in fourth place. He also was awarded the USEF Championship Trophy, an award that goes to the highest placed American rider. This is Dutton’s fifth year to win this award and his fortieth time to compete in the Rolex Kentucky Competition.

“It is particularly rewarding to finish as the top US rider,” Dutton said. “It has been a great event and it is the perfect was for Mr. Medicott to finish his four-star career.”

Land Rover is proud to continue to support the Rolex Kentucky Three-Day Event.

Maurice Wilks – Land Rover Heritage

Land Rover’s rich heritage is a massive part of what makes it so great. Without their heritage, Land Rover would not be able to develop award winning luxury vehicles with incredible performance.

Maurice Wilks (1904 – 1963) and his brother created the first Land Rover over 60 years ago. Maurice was married and had three children. Stephen Wilks, the youngest son of Maurice Wilks, remembers growing up with the Land Rover years ago.

“An early memory I have is going up to Anglesey where we had a sort of holiday cottage and a farm up there. I remember those years, the Land Rover was always a part of our holiday, and that’s a very strong memory for me,” Stephen says.

“We’d take picnics with it. We’d go sometimes through the dunes. The Land Rover was persuaded to negotiate this stream at one point, which was always very bumpy, and my father used to have to make it charge into it. So, we all hung on tight and the Land Rover went whooshing through. All the mud would splay up everywhere.”

Stephen also spoke about how his father would have been so proud and excited about the advancements in technology in vehicle design, especially in the Land Rover.

“He loved innovation. He was always looking ahead at the latest things that were coming out, and to see the modern Land Rover with its onboard computers and the changes that have been made from the Series 1 to what you get now, that would have been a great interest to him, and he’d always be really at the forefront of that trying to develop it further. He was always a man that looked to the future.”

Maurice Wilks started working at the Rover Company in 1930 as chief engineer. In 1946, he was made technical director, and in 1960 he was given the job of managing director. Finally in 1962, just a year before passing away, he was made chairman.

Maurice Wilks is just one part of Land Rover’s rich heritage. His contributions to the Rover Company, and the production of the Land Rover, continue to live on through his legacy.