Discovery Sport Challenges Snow Tunnel

This summer has been warm for Northern Europe. So warm in fact, it has posed a training problem for Laura Kaarainen, Finnish middle distance champion, and her team of six sled dogs. Land Rover sought to remedy this and helped transport her team of huskies in a Discovery Sport to the Vesileppis Ski Tunnel in Finland to train.

The Vesileppis Ski Tunnel is 115-ft below ground level and kept at 28.4 degrees Fahrenheit. It is so cold that the tunnel is able to maintain .8 inches of snow throughout the summer. 

While Laura Kaarainen and her team practiced, Land Rover thought it would be a perfect opportunity for the Discovery Sport to be put to the test. The Discovery Sport has a 286HP Ingenium 4-cylinder power engine, Intelligent all-wheel drive technology, and Terrain Response system1 to assist it with maneuvering the ski tunnel.

“Snow is one of the most demanding surfaces drivers will encounter during winter around the world and Discovery Sport proved to be as comfortable in these conditions as the dogs,” Karl Richards, Driver and Lead Engineer for Stability Control Systems at Jaguar Land Rover said. “Land Rover’s advanced Terrain Response technology and intelligent four-wheel drive system ensure our premium compact SUV is in a class of its own when it comes to off-road driving – whether you’ve got two legs or four.”

When the “teams” set off, they went in opposite directions. The dog sled team worked through the first incline then were able to pick up speed and maintain it, usually around 22 mph. The Discovery Sport was initially blocked by some ice blocks, so the wheel articulation and traction control systems came in handy and worked superbly. The teams fought hard, but in the end the Discovery Sport came in as the winner.

Interested in learning more about the Discovery Sport? Contact us at Land Rover Dallas! We look forward to sharing our love of Land Rover with you!

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Adventure to Namibia & Utah

Land Rover Dallas is so excited to announce Land Rover’s new adventure travel experiences in Namibia, Africa and Utah! Both Land rover Experiences will feature the new Discovery.

“Adventure plays a key part in what makes for an exhilarating drive – whether it be an iconic road trip or on the road-less-traveled,” Mark Cameron, Jaguar Land Rover Global Experiential Marking Director, said. “To do this from behind the wheel of the new Discovery makes it unique. These self-drive adventures will offer an exceptional driving experience where our customers will get the chance to push the vehicle to its limits and enjoy unforgettable surroundings.”

The Land Rover Namibia Adventure will go over eight days, starting October 14, 2017. The experience starts with a briefing of the new Discovery to be sure guests know the vehicle they will be driving through Africa. Guests will be able to view Africa’s wildlife and breathtaking views. The road trip will mainly focus on visiting popular sites.

Guests will see sand dunes, Etosha National Park, and where Namib desert meets the South Atlantic Ocean, making for some incredible photographs. The Land Rover Namibia Adventure will cost about $5,600 per person. This includes all driving activities, meals, accommodations, and airport transfers.

The Land Rover Utah Adventure will go over five days, starting October 17, 2017. The experience challenges guests’ driving skills while experiencing incredible scenery. The first day of the experience will be a training day to prep guests on the drive through the Seven Mile Rim, Poison Spider Mesa, and the Hells Revenge Trails.

The Arches National Park, red rocks, and canyon lands lead to an experience you will never forget. The Land Rover Utah Adventure will cost about $6,000 per person. This includes all driving activities, meals, accommodations, and airport transfers.

Both the Namibia and Utah Adventures are sure to be incredible!

For more information on the new Discovery or regarding your next Land Rover vehicle, contact us at Land Rover Dallas! We look forward to hearing from you!

Land Rover BAR Academy Sets the Bar High

Land Rover Dallas would like to extend our congratulations to the Land Rover BAR Academy sailing team for making history this June by winning the Red Bull Youth America’s Cup.

It was a close finish, but the Land Rover BAR Academy team finished with 50 points. At one point during the final race the team was in 8th place. They showed determination and grit by fighting their way to 2nd place, clinching the overall victory. The New Zealand team finished second with 48 points.

One of the goals of the Land Rover BAR Academy is to build interest and participation in sailing across both genders. Every individual is important. The Land Rover BAR Academy team included the only female sailor in the entire competition. The team’s tactician, Annabel Vose.

“We could not be prouder of the Land Rover BAR Academy winning the Red Bull Youth America’s Cup,” Sir Ben Ainslie, Land Rover BAR Team Principal and Skipper, said. “All their hard work, commitment and dedication over the past 18 months has really come together on the water here in Bermuda. Today was incredibly tense, it is a strong fleet, but I have been really impressed by the team’s constant on-board communication, how they kept their cool under pressure and really delivered on the boat handling during the tricky conditions.”

“The commitment and dedication shown by the Academy team to win the Red Bull Youth America’s Cup is a testament to their character’s and with out continued commitment to Land Rover BAR we look forward to supporting the next generation of sailors,” Mark Cameron, Land Rover Experiential Marketing Director, said. “We understand that supporting opportunities for talented young male and female sailors is crucial to the longevity of the team and to achieving Land Rover BAR’s ultimate goal of ‘Bringing The Cup Home’ to Britain.”

Interested in learning more about owning your own Land Rover? Hop on over to Land Rover Dallas! We look forward to seeing or hearing from you soon!

Land Rover Releases Special Edition Evoque

To celebrate six awesome years of the Land Rover Range Rover Evqoue, Land Rover is releasing a special edition, The Evoque Landmark.

The Range Rover Evoque has had tremendous success for Land Rover. In six years, Land Rover has produced 600,000 units, and the demand for the Range Rover Evoque is still increasing. March 2017 sales reached an all-time high for a single month with almost 18,000 units sold. In addition to its consumer popularity, the Range Rover Evoque has won over 200 awards, making it the most decorated Range Rover model.

The special edition, Evoque Landmark will be available in three different colors, Moraine Blue, Yulong White, and Corris Grey. Moraine Blue, a color designed for luxury, was inspired by the lakes in the Canadian Rocky Mountains.

The Evoque Landmark made its debut at the Royal Windsor Horse Show on May 10. The Landmark Special Edition comes equipped with Land Rover’s latest technology. A 10-inch InControl Touch Pro system includes the Spotify app, a 4G Wi-Fi Hotspot, and a Remote Premium app for a smartphone or smart watch.

The Remote Premium app allows owners to check the status of their Land Rover without stepping foot inside the vehicle. Owners can check the vehicle’s location, whether it is locked or not, the fuel levels, and be able to cool or pre-heat the cabin all from their smartphone or smart watch.

“What makes Evoque so special is its relevance,” Gerry McGovern, Land Rover Chief Design Officer, said. “The design remains modern and fresh. The Evoque is widely acknowledged to have brought a whole new youthful generation of buyers into the Range Rover brand, including more women. Its success was clear from the start and gave us the confidence to break new ground, which you can see with vehicles like the Evoque Convertible. The Landmark Special Edition is a celebration of sex years of success so far.”

The Range Rover Evoque Landmark Special Edition is available to be ordered now! Thinking about a Land Rover? Contact us at Land Rover Dallas today!

Maurice Wilks – Land Rover Heritage

Land Rover’s rich heritage is a massive part of what makes it so great. Without their heritage, Land Rover would not be able to develop award winning luxury vehicles with incredible performance.

Maurice Wilks (1904 – 1963) and his brother created the first Land Rover over 60 years ago. Maurice was married and had three children. Stephen Wilks, the youngest son of Maurice Wilks, remembers growing up with the Land Rover years ago.

“An early memory I have is going up to Anglesey where we had a sort of holiday cottage and a farm up there. I remember those years, the Land Rover was always a part of our holiday, and that’s a very strong memory for me,” Stephen says.

“We’d take picnics with it. We’d go sometimes through the dunes. The Land Rover was persuaded to negotiate this stream at one point, which was always very bumpy, and my father used to have to make it charge into it. So, we all hung on tight and the Land Rover went whooshing through. All the mud would splay up everywhere.”

Stephen also spoke about how his father would have been so proud and excited about the advancements in technology in vehicle design, especially in the Land Rover.

“He loved innovation. He was always looking ahead at the latest things that were coming out, and to see the modern Land Rover with its onboard computers and the changes that have been made from the Series 1 to what you get now, that would have been a great interest to him, and he’d always be really at the forefront of that trying to develop it further. He was always a man that looked to the future.”

Maurice Wilks started working at the Rover Company in 1930 as chief engineer. In 1946, he was made technical director, and in 1960 he was given the job of managing director. Finally in 1962, just a year before passing away, he was made chairman.

Maurice Wilks is just one part of Land Rover’s rich heritage. His contributions to the Rover Company, and the production of the Land Rover, continue to live on through his legacy.