Jaguar Land Rover Highlights Women in STEM Field

In celebration of International Women’s Day in March, Jaguar Land Rover released some new images and announced their partnership with Getty Images, a world leader in visual communication, to highlight the need for more realistic representations of women in STEM roles.

The images of women in STEM roles people usually find are dated and do not properly represent the variety and excitement these women experience in their careers. Jaguar Land Rover and Getty Images are striving to change that. Studies have shown that people searching for photos of women in STEM has risen by 526% in the past year.

“We have always championed women in the car business and are committed to inspiring more girls and women to consider careers in engineering and manufacturing,” Fiona Pargeter, Jaguar Land Rover Global PR Communications Director, said. “Our female workforce has grown from 9% to 11% over the past four years due to our focused STEM initiatives. But this is still far too low – businesses being proactive about using realistic imagery is one of the many ways that we can attract the bright minds we need into STEM careers.”

Jaguar Land Rover and Getty Images released pictures on March 8, 2017, International Women’s Day, of female Jaguar Land Rover employees in roles from aerodynamics to audio and cyber engineering. In addition to properly portraying women in STEM roles, Jaguar Land Rover and Getty Images hopes these pictures help to encourage women to apply for STEM jobs as well.

“Here at Jaguar Land Rover we need the diversity of skills that women bring to ensure we thrive and maintain our competitive edge for years to come,” Michelle Mortiboys, Vehicle Line Director, Jaguar Land Rover, said. “It is well known that gender diversification in business is not just healthy culturally but also propels progressiveness and innovation. Our partnership with Getty Images is not just about recruiting women into engineering, it’s a small part of the work that needs to be done to upscale female employees in the automotive sector as a whole.”

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Discovery Assists with Montana River Trip

Photographer, Alex Strohl, intends to make Montana his “permanent” home. Strohl is a travel and adventure photographer with nomad-like tendencies. However, Strohl and his partner, Andrea, fell in love with Montana’s natural beauty and serene winters and decided to put down some roots. A cabin built in Montana’s picturesque countryside is the perfect location for this duo to rest and relax after they come home from their adventures.

However, construction on the cabin came to a halt due to the harsh winter, so Strohl, his cousins, James Byrd and Isaac Johnston, and photographer buddy, RJ Bruni, packed up Strohl’s Land Rover Discovery Sport with the intent of paddling the North Fork of the Flathead River.

“Put simply, the Discovery Sport made the trip happen,” Strohl said. “Just getting to our departure point in peak winter weather was a challenge. The road is unpaved, not always losses and lightly traveled. It carried us with all of our gear and our canoe to the river. We forged a path through the deep snow to the edge of the river so we could unload everything near the water.”

The first day of the winter river trip ended up being more grueling than they thought. Near the beginning they ran into a logjam they had to hike around, and then an ice jam (ice spanning the entire width of the river) a few miles later. Since the first part of the river took longer than they thought, the sun set before they reached their campsite.

The second day of the winter river trip gave the adventurers a break, no ice in sight! They enjoyed a leisurely day of canoeing and lunch on the water. Finally, they paddled to the pickup spot. Andrea had the Land Rover Discovery Sport waiting to get the friends and their gear.

No doubt, this trip would not have been possible had it not been for the Land Rover Discovery Sport and its unrivaled ability to excel on all terrains.

Land Rover Reborn

Land Rover’s original Series 1 is truly a classic. First launched at the Amsterdam Motor Show on April 30, 1948, the Series 1 has an 80-inch wheelbase, a pick-up body, and was originally priced at around 450 pounds.

When starting to draft the first design for the Land Rover, the consumer was always at the forefront. Due to the large amount of people working in agriculture in the 1940’s, Land Rover’s Series 1 sought to accommodate the consumer by excelling in the field, like a tractor, as well as transportation.

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Over the years many Series 1s have challenged expectations and assisted in discovering new lands. Land Rover Reborn is selecting 25 authentic Series 1s that have fallen into disrepair to make the trip to our home of the original Defender factory in Solihull, England.

Once at our factory, our team of experts will professionally restore the Series 1s to their original 1948 state. We believe that not one of our vehicles is the same. Especially with the Series 1s. Each Series 1 has its own unique history. Each had its own life it its own part of the world. It is our goal to restore each vehicle’s authenticity and uniqueness.

Each vehicle undergoes an examination so we know exactly what needs to be restored to what specification.

If you are willing to spend the money, you can purchase a Series 1 and even select which original paint color you would like for it to be (Light Green, Bronze Green, Royal Air Force Blue, Dove Gray, or Poppy Red) and what material you would like the seats recovered with. When restoring the Series 1s, it is our goal to retain each vehicles character and authenticity.

Tours are also available, so if you are a car enthusiast but do not have the money to bring a Series 1 home, you can see the restoration in person at our Solihull facility.

Book Your Land Rover Experience Kyalami Today!

Do you love to travel and experience new cultures and scenery? Are you an adrenaline junkie always looking for your next adventure?

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Sign up for Land Rover Experience Kyalami! Located in the heart of Sandton, South Africa, Kyalami boasts steep slippery inclines, ruts, open ground and deep water, and articulation tracks for you to test!

By participating in their training courses you will be trained by experts. Every one of Land Rover Experience Kyalami’s experts are highly experienced and trained to make sure you get the best out of your Land Rover. They offer courses ranging from First Aid and Skid Control to Recovery Techniques, in addition to their thrilling driving courses.

The Half Day Off-Road Introductory Course is great to introduce you to 4×4 driving. They start with a quick 45-minute theory lesson that will go over standard vehicle setup and how to handle your vehicle when you take a trip off-road.

After the theory lesson you will work with an instructor during a 3-hour practical drive. This drive includes hill ascents, hill descents, traversing a side slope, driving through ditches and rutted tracks, deep water wading, and discussion of all major road surfaces. All of this while enjoying the ambiance Kyalami is offering.

After the half day course, you are ready for the Full Day Course! This course lasts 7 hours and focuses on using the Land Rover’s different drivetrains and driving techniques.

In addition to offering training for individuals, they also offer training for corporations. Land Rover Experience Kyalami offers team building events and convoy-based driving adventures. Their expert planning team can even customize your visit just for you. If you prefer to add in some Go-karting or paintball, they can do that too!

South Africa boasts landscapes you cannot imagine anywhere else. You may need training so you can embark an amazing South African expedition, or just want to steady your off road driving. Land Rover Experience Kyalami wants to serve you.

Features & Models for All-New Discovery

With the reveal of the All-New Land Rover Discovery, it is hard to know which model will best suit your lifestyle. Each model has their own unique features to choose from, including engines. The All-New Discovery comes in four different models, the SE, the HSE, the HSE Luxury, and the First Edition.

The standard features for the All-New Discovery SE include, but are not limited to, stop/start technology, hill descent control, anti-lock braking system, hill start assist, dynamic stability control, electronic brake-force distribution, acoustic laminated windscreen, door puddle lights, trailer stability assist, front and rear recovery hooks, auto-dimming interior rear view mirror, upper secondary glovebox, and overhead sunglasses storage.

The standard features for the All-New Discovery HSE include the SE standard features, but also include, but are not limited to, heated rear window with rear wash wiper, power fold heated door mirrors with approach lights, bright treadplates, shopping bag hook, two-zone climate control, and natural shadow oak veneer.

The standard features for the All-New Discovery HSE Luxury include the SE and HSE standard features, but also include, but are not limited to, Atlas grille with Narvik Black surround, Atlas fender vents with Narvik Black surround, power sunroof, keyless entry, front parking aid, rear view camera, and powered inner tailgate.

The standard features for the All-New Discovery First Edition include the SE standard features, but also include, but are not limited to, extended leather interior, premium carpet mats, and connected navigation.

The SE model only has one choice of engine, the 3.0 Liter Si6 Petrol Automatic. This engine features 4-wheel drive, 8-speed automatic, 340 horsepower, with a maximum RPM of 3,500-5,000. It has a maximum speed of 130 miles per hour with an acceleration of 0-60 miles per hour in 6.9 seconds. The fuel capacity is 23.5 gallons.

The All-New Discovery HSE, HSE Luxury, and First Edition feature an option between the 3.0 Liter Si6 Petrol Automatic and the 3.0 Liter Td6 Diesel Automatic. The 3.0 Liter Td6 Diesel Automatic engine features 4-wheel drive, 8-speed automatic, 254 horsepower, with a maximum RPM of 1,750-2,250. It has a maximum speed of 130 miles per hour with an acceleration of 0-60 miles per hour in 7.7 seconds. The fuel capacity is 22.5 gallons.

Whatever model you choose, you cannot go wrong. To find out more about the All-New Discovery, call or visit Land Rover Dallas today!