Land Rover BAR to Compete for America’s Cup

Land Rover Ben Ainslie Racing, or Land Rover BAR, was established in 2014. The sailing team is led by Sir Ben Ainslie, arguably the most successful Olympic sailor ever, and made up of some of the best British and international sailors, designers, builders, and racing support.

Mauricio Munoz is a Jaguar Land Rover Performance Engineer. He uses machine learning to analyze performance of Land Rover vehicles. The Land Rover BAR team uses this data and applies it to the systems that manage the electronics and hydraulic systems on the boat.

“Essentially, what we are trying to do is get a better insight of how or why the boat is performing in the way that it is performing and try to find ways to better increase its performance,” Munoz explains, “Basically, what I’m looking for are patterns, combinations of behaviors that the boat has that could potentially give us a clue as to why the boat goes faster in certain conditions. “

“We’re applying machine learning and artificial intelligence, and they haven’t really been applied to this sort of data before. Machine learning at BAR, that’s the cavalry of performance analysis. With machine learning, what you can do is, to save time, instead of having to go out on the water and changing one thing, we can virtually change many things at once. It is absolutely fantastic.”

Implementing this data and improving performance will, hopefully, allow Land Rover BAR to bring home a victory at the America’s Cup.

“It would be really really rewarding if we win the cup now and if we could essentially trace that back to some of the analysis that we did. It is just as much as having a really well trained sailing team as it is to have a boat that’s easy to sail. When you connect the two, I think that’s what is really going to bring it home.”

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In-Car Spotify App for Land Rover

Spotify, the world’s largest streaming service, and Land Rover have joined forces to create a unique in-car app! The In-Car Spotify App will be able to be personalized based on user’s preferences really revolutionizing the way you listen to music while you drive!

Spotify and Land Rover spent a year working together to create this new technology. The new In-Car Spotify app’s interface is very similar to the Spotify app on users’ smartphones. This allows familiarity for the user which will eliminate distractions while driving. Users will also have the ability to swipe horizontally to look through menus, also eliminating distractions.

“Spotify has more than 100 million subscribers, a portion of whom drive Land Rovers, so we recognized that Spotify was the top of our customers’ apps wish list. The Spotify design team worked closely with us to create the best in-vehicle experience,” says Peter Virk, Director of Connected Technologies and Apps at Jaguar Land Rover.

Similar to Spotify on a user’s smartphone or computer, the in-car app will have the ability to recognize the user’s listening habits so music is better catered to each individual. Personalized playlists with recommended music can be created for each individual. This saves the user time by eliminating the need to scroll through music.

Ricky Wilson, from the Indie Rock band Kaiser Chiefs, and Elliot Gleave, a singer better known by his Stage name, Example, tested out the new In-Car Spotify App before it was launched and shared a variety of different songs they enjoy listening to while they drive. Speaking on the phone while driving, they both shared what was on their playlists and what their favorite songs to listen to while driving are. These include, but are not limited to, songs from Greenday and Morrissey.

Ricky Wilson and Elliot Gleave’s playlists are available for everyone to listen to on Spotify via the official Kaiser Chiefs and Example profiles.

Land Rover Sets LEGO World Record

The All-New Land Rover Discovery was revealed and a Guinness World Record was set all at the same time. The reveal of the All-New Discovery happened with the vehicle driving across a 42 foot LEGO replica of London’s Tower Bridge.

The model was built by a team of master LEGO builders over 150 days. Over 5,805,846 individual LEGO bricks were used, and it even has a working drawbridge. This gives the Tower Bridge model the title for Largest Lego Structure (most bricks). This beat the previous record holder by just over 470,000 bricks.

The reveal of the All-New Land Rover Discovery also featured two LEGO “Discovery Zones.” An Adventure Sone, which featured international explorer Bear Grylls, and an Equestrian Zone, which featured British rider Zara Phillips. The All-New Discovery, driven by Ben Ainslie, moved across the Tower Bridge replica followed by a life-size LEGO replica of the Land Rover Ben Ainslie Racing Boat.

The All-New Land Rover Discovery is the most versatile Land Rover model yet. It comes with Land Rover’s new Intelligent Seat Fold technology which allows owners to configure the seven seats in their Discovery from anywhere in the world with their smart phone and plenty of storage.

Partnered with Meridian, a leader in high-performance audio technologies and digital sound processing, Land Rover has created 10 and 16 speaker advanced audio systems for the All-New Discovery. Both options feature Dynamic Volume Control technology to make sure all undesired noise is balanced out. Another technology perk of the All-New Discovery is the Optimal Rear Seat Entertainment system. This system provides 8 inch screens that are built into each front seat headrest. Mobile Hi-Definition Link and USB connections, WhiteFire digital wireless headphones, and HDMI are included.

The exterior of the All-New Discovery is truly designed for the next generation. The All-New Discovery demonstrates well-crafted and sculpted surfaces to showcase a new level of refinement. The interior was designed using inspiration from the classic Discovery. It uses strong horizontal and vertical lines. The interior also boasts a panoramic roof. This one-of-a-kind roof makes the cabin of the vehicle feel larger and provides plenty of natural light.

Grylls Tests New Technology

Land Rover has recently revealed that the All-New Land Rover Discovery will be equipped with Intelligent Seat Fold technology. This will allow the owner to remotely adjust the seats from anywhere in the world, in just 14 seconds. This eliminates the need to manually configure them.

Of course, Land Rover had Bear Grylls test it out. In conjunction with the British Royal Navy Parachute Display Team, Grylls and six members of the British Royal Navy Parachute Team freefell from 13,000 feet at 125 mph. While freefalling, Grylls used his smartphone to configure the seven seats of a Land Rover Discovery.

“I think the heart of Land Rover is all about pioneering adventure,” Grylls says, “you know having that spirit of discovery and going for things.”

Land Rover’s Intelligent Seat Fold technology will allow the owner to completely recline or fold down all five seats in the rear of the Discovery. This new feature will allow owners to configure the seats in their vehicle while doing everyday things. Such as waiting in line at the grocery store, or enjoying a child’s sporting event.

“I think it’s all about doing stuff that is user friendly. The thing is the way to test user friendly is to do it in difficult environments. So that way we say, let’s try to configure a car in freefall. That, for us, is definitely sort of in the right space because you’ve got to be able to concentrate on the important stuff, which is pulling the parachute. This [Intelligent Seat Fold technology] needs to be easy to be intuitive and easy to do. If it’s complicated, then you’re in trouble.”

“The successful part is we did manage to configure this,” Grylls concludes. “The seats did flip down, we opened it up, done, ready to go, ditch the parachutes, in and out of there. So, mission complete.”

The 2013 Range Rover Evoque Pure

2013 Evoque, new, pre-owned luxury SUV dealer, Land Rover Dallas, Dallas, TexasLand Rover Dallas in Dallas, Texas is currently offering up this eye-catching and breathtaking 2013 Range Rover Evoque Pure with special internet pricing just for you!

This gorgeous Evoque has just 12 miles on it and comes in Mauritius Blue Metallic with an Ebony leather interior.   There will be plenty of power for you to call upon when needed with its 2.0-liter turbocharged engine, and you will experience comfort and handling like no other while behind the wheel of this rugged and handsome on and off-road machine.

Features include; 19’’ sparkle finish alloy wheels, heated front seats, keyless entry, a power tailgate, rain sensing wipers, push button start, Bluetooth with streaming audio, an 8’’ high resolution touch-screen display, a 380-watt premium Meridian audio system and tons more.

Call Land Rover Dallas in Dallas, Texas right now to schedule your own personal test climb inside this stunning and unique 2013 Range Rover Evoque Pure today, and find out how you can save big right now on this truly magnificent luxury SUV!