The all-new Discovery 5 is expected to be revealed later this year, with SVO’s so-called Land Rover Discovery SVX version going on sale 12-18 months later.
While it is believed that an even more luxurious version of the Range Rover is under development without the Sport SVR’s focus on performance upgrades, the next launch is reported to be the Discovery SVX, so that the SVO division — which has yet to even formally open its headquarters — can showcase its capabilities across the full range of its brief.
SVO boss John Edwards declined to comment on specific models but said: “Every nameplate we produce will be considered for an SVO derivative — we will look at each one and see if we can push the boundaries in any direction.
“Land Rover is all about bandwidth. What we have done over 65 years is broaden the breadth of capability of our vehicles. We have taken the opportunity with the Sport SVR to go right, and SVX gives us a chance to go left. It’s clear that a result of that will be that the Land Rover proposition will benefit overall — we will be amplifying the core brand values.”
Edwards conceded that the business case for SVX models was not as clear as for luxury and performance models, but added: “The opportunity might be different from a market perspective, but it is obvious from a Land Rover perspective. From an emotional perspective it is pressing that we do an SVX.”
The Discovery SVX’s core markets are expected to be in the Middle East and in the snowbelt of the US, plus in countries with more extreme terrains, such as Australia and South Africa.
Edwards’ comments make it almost certain that a next-generation Defender SVX will also be built, pushing beyond even the off-road boundaries of the Discovery SVX.